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Research papers

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Anny Wuyts, Dirk Soetens
June 17, 2004
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Citation

Wuyts and Soetens (2004a, June 17). DIVA. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diva